It offers marketers a complete set of technologies that provide insights on analytics, web and app experience management, testing, targeting, advertising, audience management, video, social engagement, and campaign orchestration, all on a single platform. What is Adobe Marketing Cloud? Why do I need it?Īdobe Marketing Cloud is a comprehensive and integrated set of digital marketing solutions. Complemented with other Adobe Marketing Cloud solutions, AEM provides a path forward for digital marketing. Beyond simple website management, AEM provides an impressive solution to managing mobile applications, mobile websites, eCommerce, and marketing campaign management. Providing best-in-class features such as content workflows, digital asset management, social and multi-channel collaboration, AEM allows users to manage digital content easily and effectively. How is AEM better than other CMS solutions?ĪEM’s biggest advantage is its ability to create custom digital experiences, personalized to the individual user. For developers, it grants the power to create, access, and reuse content elements for seamless customer interfaces across projects. For marketers, it provides management and optimization of content for their core channels without external dependencies. For designers, it offers powerful and user-friendly options to build front-end applications. Previously known as CQ5, AEM serves as a hybrid CMS. What is AEM?Īdobe Experience Manager (AEM), is a java-based content management system that is perhaps the most powerful component of Adobe Marketing Cloud. In short, it gets the right message, to the right person, at the right time. AEM allows organizations to create unique digital experiences and manage fully context-optimized messages that scale across products, services, organizations, and geographies. Building custom personalized interfaces, delivering consistent digital experiences, and doing it all in time to meet consumer needs is a struggle.Īdobe Experience Manager (AEM) bridges the gap.

Marketing and technology have grown as well, but there are difficulties engaging with the multi-channel consumer. We have seen a seismic shift in the time between the advent of the Internet to today’s powerful mobile device marketplace. Everything you need to know about Adobe’s powerful AEM solutionĬonsumer behavior naturally evolves over time, and it changes more rapidly with advances in technology.

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